Television Commercial for Communism
Television Commercial for Communism encompasses
an experiment that attempts to rebrand the ideologies
of communism through an instrument of capitalism's advertising machine: the television commercial.
Working with the creative team at TBWA\Vietnam,
The Propeller Group has created a cutting-edge
global marketing program that revisits the philosophical underpinnings of communism in order to rebrand it.
This installation, documenting the TBWA\Vietnam
creative team during a think-tank session for the
campaign, gives viewers access to the process used
to construct consumer advertising.
The Propeller Group is an art collective composed of Phunam, Matt Lucero, and Tuan Andrew Nguyen based in Ho Chi Minh City, Vietnam, and Los Angeles. Treating television, film, video, and the Internet as tools to create and disseminate art and non-art projects to mass audiences, the Propeller Group has skillfully mobilized the language of media through interventions into the world of marketing and advertising, the fashion industry, television, cinema, galleries, and museums.